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Mairi Fairley



Mairi is Strategy, Business Development & International Director at Hobbs responsible for all aspects of business strategy and development. Mairi has co-created the transformation strategy at Hobbs which has delivered significant growth over the last 3 years. In addition, she has lead the International strategy entering new markets and growing to 10% of the business with experience of a broad range of business models including concession, consignment, franchise and wholesale. Prior to Hobbs, Mairi was an Associate Partner at OC&C Strategy Consultants for 9 years, working primarily with Retail and Leisure businesses across business strategy, market entry, pricing, product strategy, channel optimisation and due diligence projects. Mairi has also spent 18months as a consultant in Boston, USA.

Mairi has a Masters in Chemistry from Brasenose College Oxford and when not spending time with her twin daughters and husband enjoys cooking and dancing.

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